Lula Fabrics Blog: Lula loves NY

Lula loves NYC

“I want to wake up in that city

That doesn't sleep

And find I'm king of the hill

Top of the heap”
- Frank Sinatra

The New York International Gift Fair took place in January this year and Melissa found that she was on top of the world. With the New York International Gift Fair attracting more than 35 000 attendees from throughout America as well as more than 80 countries, this is super exposure for a brand notably Lula Fabrics. The NYIGF hosts about 2800 exhibiting companies showcasing their very best lines.

Melissa showing off her stall at the NYIGF

There was much interest in Lula Fabrics, namely from Noli Design Interiors, whom is extremely keen on representing Lula Fabrics in Long Island. Susan Calabria, owner and designer of Noli Design Interiors, has been in the design business for over 15 years. Another interested participant is One King’s Lane which is an online store showcasing various home ware products of many designers. Watch this space for a Lula sale on One King’s Lane! Melissa met up with Todd from Roselli & Associates, whom represents various fabric houses, such as Kathryn Ireland and Raoul Textiles. He provided helpful information and suggestions on how to fine-tune Lula Fabrics for the American market. Here we come!

Lula Fabrics was surrounded by fantastic stalls and talented designers from all over the world during the Gift Fair, namely John Robshaw and Jonathan Adler, with their inspiring and impressive range of home ware, fabrics and textiles.

Examples some of the great stores at the NYIGF

It was not all-hard work, with the South African Consulate organizing a tour of various retailers in New York City who have an interest in buying. Some of these retailers were Bloomingdales, ABC Home, West Elm, Anthropologie and Rain. Rain is not a brand unfamiliar to us in South Africa, being a well-known company creating bath and body products.